Wohnschmiede by blond design is an interior design company which stands for a modern way of living. The company focuses on handmade furniture combining an industrial look with an upcycled aesthetic by using crude steel and reclaimed wood. In late 2019 they decided to rebrand with special emphasis on an authentic and modern appearance.

The rebranding started with a naming session in the company's workshop to get a feeling for the products and the tonalities to convey. Result of this approach and multiple revisions was the newborn name "Wohnschmiede". The name in bold grotesque letters, paired with a circled crown as a leftover of the old branding formed the new logo. My work covered both in-store applications for already established customers and outdoor marketing to acquire new customers.