Nutrij is a fictitious brand I came up with for one of my uni classes. The class was about pitching ideas to investors, but there is no good pitch without a good product – so I came up with Nutrij. The idea is it to have an energy bar that serves as one full meal, without cutting corners in terms of nutrition. In the core it is similar to New Zealands "One Square Meals", but branded as a lifestyle product.
I started this project by sketching out a brand identity including naming, claim, fonts, colors, etc. The main goal was it to stand out from the competition in the grocery store, so I went with bold letters and vibrant colors. But because I wanted to go the extra mile I experimented a bit with the pack shot and some headlines, with which I created two artworks for a poster campaign.
