In order to reach Fabit's young target group in the best way possible, I focused the physical applications on the touchpoint school. The goal was to create a package that is as overarching as possible, which makes the company Fabit accessible in a playful way and shows students how the subject of finances can be explored without being frightened of it.
The result is a goodie bag focusing on finance and education. It was particularly important to me that the contents of this bag are as individual and long-lasting as possible. The core element is a brochure that helps to simplify the access to a financial world and shows the advantages of the Fabit app.
The digital applications included an updated Instagram profile and a complete redesign of the Fabit app. For the Instagram profile, I again focused on a playful way of dealing with finances and gaining long-lasting insights for better personal habits.
Since the main focus of the Fabit app is dealing with debts at a young age, I payed special attention to the user friendliness. The amount of debt is no longer seen as negative baggage, but more as motivation. By implementing a matches feature to find people of the same age with identical debt I tried to loosen up the fear of being alone with financial problems. From now on, because of the Fabit app, people start working as a team and motivating each other by sharing their progress.
As part of an out of home campaign I designed three posters for Fabit. All three focus on the insight of the target group not knowing about the brand Fabit. Each poster is aimed at on a different painpoint of the target group, but they all try to loosen up the topic of financial problems and convey an easy way of dealing with them.
To finalize this project I put together a full manual on how to use the new defined brand identity guidelines and a more in depth look at the strategic concept for future use. For deeper insights hover over and feel free to take a look at them.
